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‘You’re Gonna Need More Tide’ picked up two Gold Lions for brand storytelling in the social and influencer category.
This year’s 71st Cannes Lions International Festival of Creativity saw P&G executives from across the business gather to discuss the future of creativity in advertising. The annual event honors creative excellence across advertising, marketing and communications, bringing the industry together to inspire, learn and celebrate creativity. P&G leaders participated in panel sessions, fireside chats and interactive presentations. Its brands and agency partners were also recognized for t...
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